What Are Google Ads Lead Form Extensions? Why Use Lead Form Extensions?

Google Ads Lead Form Extensions are a feature that allows advertisers to capture lead information directly from the ad without users needing to visit a landing page. These extensions display a form alongside your ad, making it easy for users to submit their contact details, such as name, email, phone number, or custom fields, directly within the Google Ads interface.

Why Use Lead Form Extensions?

1. Seamless User Experience: Simplifies the process for potential customers by reducing the steps required to submit information.
2. Higher Conversion Rates: Users are more likely to fill out a form on the search results page or YouTube ad compared to navigating to a landing page.
3. Customizable Forms: Tailor the form fields and questions to fit your business needs.
4. Integration Options: Connect the lead data with your CRM or email marketing tools for follow-ups.

How to Set Up Lead Form Extensions in 2025

1. Create a Campaign

   • Log into your Google Ads account.
   • Start a campaign that supports lead form extensions, such as Search, Display, Discovery, or YouTube campaigns.

2. Add Lead Form Extensions

   • Go to the campaign or ad group where you want to use lead forms.
   • Click on "Extensions" in the left-hand menu and select "Lead Form Extension."
   • Fill in the required fields, including the headline, description, and call-to-action (CTA).

3. Customize the Form

   • Choose the fields you want to include, such as Name, Email, Phone Number, or custom questions.
   • Add a privacy policy URL to comply with regulations.
   • Optionally, include a downloadable offer or incentive, like an e-book or coupon, to encourage submissions.

4. Set Up a Thank You Message

   • After users submit their information, customize the thank-you message to confirm their submission and provide next steps.

5. Link to Your CRM

   • Use Google Ads’ integration options or Zapier to connect lead form submissions to your CRM for seamless lead management.

Best Practices for Using Lead Form Extensions

1. Keep the Form Simple

   • Avoid asking for too much information upfront. Start with essential details and collect additional data later.

2. Use Strong CTAs

   • Ensure your call-to-action is clear and compelling, such as “Get a Free Quote” or “Claim Your Discount.”

3. Test Multiple Variations

   • Experiment with different headlines, CTAs, and form fields to optimize performance.

4. Leverage Automation

   • Use Google Ads' automation tools like Smart Bidding to target users most likely to convert.

5. Monitor Performance Regularly

   • Track key metrics like cost-per-lead (CPL), conversion rate, and lead quality to ensure your campaign delivers value.

Why Use Lead Form Extensions in 2025?

Lead form extensions are becoming increasingly important as businesses aim to reduce friction in the customer journey. With advancements in AI and audience targeting, these extensions help capture qualified leads efficiently, making them an essential tool for businesses looking to maximize their Google Ads ROI in 2025.

By combining well-optimized lead forms with effective targeting and follow-up strategies, you can drive high-quality leads and boost your overall campaign performance.