PPC, or pay-per-click, marketing is a form of online advertising where advertisers pay each time a user clicks on one of their ads. These ads can appear on search engines like Google or Bing, as well as on social media platforms and other websites.
In a PPC campaign, advertisers bid on specific keywords or
phrases that they believe their target audience will search for when looking
for a product or service. Advertisers set a maximum bid amount they are willing
to pay for each click on their ad, and the ads are then displayed in search
engine results or on relevant websites.
PPC marketing allows advertisers to target their ads to
specific audiences, as well as track the effectiveness of their campaigns
through metrics like click-through rates and conversion rates. By continually
monitoring and adjusting their PPC campaigns, advertisers can optimize their ad
spend and maximize their return on investment.
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